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Amazon Premium A+ Content

Premium A+ Content is an enhanced format with advanced visual elements such as videos, interactive modules, and carousels. It’s available to eligible brands and delivers the highest level of visual product presentation.

Amazon A+ Content

A+ Content allows registered brands to enrich their product pages with images, tables, and text modules. This content replaces the standard product description and improves presentation and conversion rates.

Amazon Brand Story

Brand Story is an additional section that showcases your brand’s identity and values. It strengthens recognition, puts products in context, and connects customers with the brand through a visual narrative.

ADVANTAGES OF AMAZON A+
CONTENT THAT MAKES A DIFFERENCE

Attract more relevant traffic

Improve
customer reviews

Accelerate decision-making

Outperform the competition

Stand out in a crowded marketplace

Combine all these advantages and elevate your brand above the competition.

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Premium Visual Experience

Amazon Premium A+ Content

Amazon A++ (Premium A+ Content) is the most advanced form of Amazon Rich Content and is available only to brands that meet specific criteria or receive an invitation from Amazon. This content offers top-tier product presentation using interactive elements and rich visuals.

Key Benefits of Amazon A++ Content:

  • Higher user engagement – Visually rich modules draw attention and reduce bounce rates. Shoppers spend more time exploring, increasing chances of purchase.
  • Increased conversion – Better information leads to faster decisions, resulting in more units sold.
  • Differentiation from competitors – Advanced visuals and interactive elements give shoppers a deeper understanding of your offer.
  • Reduced return rates – Clear visuals and detailed explanations minimize misunderstandings and boost satisfaction.
  • Improved mobile optimization – Designed to provide an excellent experience across all devices, including phones and tablets.
  • Greater customer loyalty – Brands using Premium A+ have a better chance of retaining customers and encouraging repeat purchases.

Why invest in Amazon A++ Content? This format not only increases sales but also reduces product returns, as shoppers receive precise and visually clear information before making a purchase.

Enhanced Listings for Higher Conversions

Amazon A+ Content

Amazon A+ Content is the first step in creating optimized listings and is available exclusively to brands registered in the Amazon Brand Registry. This content allows brands to visually stand out and increase conversions through:

  • Custom modules – Add infographics, tables, and formatted text to explain products better.
  • Improved user experience – Clear and attractive visual presentations help shoppers make informed decisions.
  • Comparison tables – Easily highlight your product’s advantages over competitors.
  • Lifestyle visuals – Show your product in real-life scenarios to foster emotional connections.
  • Q&A sekcije – Address common questions to reduce buying hesitation.
  • Higher conversion rates – Amazon states that A+ content can increase sales by 5–10%.

Our service: Creation of visually compelling A+ content, text optimization, and professional infographic design to drive results.

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Share Your Brand’s Journey Right on the Listing

Amazon Brand Story

Amazon Brand Story is an additional section available to brands enrolled in the Amazon Brand Registry and serves as a powerful tool to share your values, mission, and brand vision—directly within your listing. While A+ Content focuses on the product, Brand Story offers a broader narrative and helps build customer connection.

Through this section, brands can:

  • Tell their story – Share how your brand started, its mission, and core values.
  • Introduce customers to the full range – Showcase other products from your portfolio with internal links.
  • Create emotional connection – Use authentic messaging, behind-the-scenes visuals, or team photos.
  • Strengthen brand identity – Use text, imagery, and your logo to position your brand clearly in the customer’s mind.
  • Increase shopper engagement – Scrollable panels encourage visitors to stay longer and explore more.

The Brand Story section appears above the A+ Content and adds a new dimension to your listing – one that doesn’t just sell a product, but communicates the values behind it.

Our service: We craft a narrative that authentically reflects your brand, prepare visuals aligned with your identity, and provide full technical implementation for the Amazon Brand Story format.

Frequently Asked Questions

Amazon A+ Content (formerly Enhanced Brand Content) is a premium feature that allows Brand Registered sellers to create visually rich product listings using multimedia elements like high-resolution images, comparison charts, videos (Premium only), and interactive modules. It replaces standard text descriptions, enabling brands to tell their story, highlight product benefits, and improve customer engagement.

Yes! Studies show that Standard A+ Content can boost sales by 3–10%, while Premium A+ Content can increase conversions by up to 20% by reducing returns, enhancing brand trust, and addressing customer questions upfront. It also improves SEO and mobile shopping experiences, making it a critical tool for competitive differentiation.

Function: Modules
Basic A+: Up to 5 modules (14 options)
Premium A+: Up to 7 modules (19+ options)

Function: Media
Basic A+: Static images, text, basic graphics
Premium A+: Videos, interactive hotspots, carousels, Q&A sections

Function: Image width
Basic A+: 970 pixels
Premium A+: 1464 pixels

Function: Eligibility
Basic A+: Registered brand + professional seller account
Premium A+: Brand Story + at least 5 approved A+ contents

Function: Price
Basic A+: Free
Premium A+: Free during promotional periods (2025)

No. Only Brand Registered sellers with a Professional selling plan can use A+ Content. Premium A+ requires additional eligibility, such as publishing a Brand Story and having prior A+ approvals.

No. A+ Content is the updated name for EBC. Both refer to the same tool for enhancing product listings with rich media.

Yes. Common reasons include:

  • Violating content guidelines (e.g., mentioning competitors, prices).
  • Low-quality images or incorrect specs.
  • Unapproved trademarks or promotional language (e.g., “best in the world”).
  • Amazon typically reviews submissions within 7 days.
However, our Amazon description writing services follow Amazon’s content guidelines and stringent quality protocols to minimize the chances of rejection.

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